SharePoint Vanity URLs

Vanity URL is the url that just redirects to existing site to do that in SharePoint 2010/2013:

Note: the following steps needs to be done on all front ends servers if you are having more than 1 and also make sure to add it to the DNS

• In IIS go to sites and add new one and enter the site information with the host name for vanity URL
• in the permissions for the new site add all authenticated users with read permission
• In IIS section click Authentication enable Windows Authentication till focused on the Windows Authentication in the right pane click Advanced Settings and deselect Enable Kernel-mode authentication.
• In IIS section, click HTTP Redirect. Check Redirect requests to this destination and enter the redirection information and apply this rule

Now the vanity URL is ready