SharePoint Vanity URLs
Vanity URL is the url that just redirects to existing site to do that in SharePoint 2010/2013: Note: the following steps needs to be done on all front ends servers if you are having more than 1 and also make sure to add it to the DNS In IIS go to sites and add new one and enter the site information with the host name for vanity URL in the permissions for the new site add all authenticated users with read permission In IIS section click Authentication enable Windows Authentication till focused on the Windows Authentication in the right pane click Advanced Settings and deselect Enable Kernel-mode authentication. In IIS section, click HTTP Redirect. Check Redirect requests to this destination and enter the redirection information and apply this rule Now the vanity URL is ready